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Gimme! Today, I came across these beautiful posters by artist Eric Tan. Inspired by Disneyland attraction posters from the 60s, he is famous for his “retro-futurist remix posters” of popular films like Indiana Jones and The Incredibles. This one for Up reminds me of the See America project put out by the Works  Progress Administration. The folded creases makes the poster even sweeter. Here is Tan in his own words:
I think retro advertising might work because they’re based in something we’re all used to seeing. There’s a comfort in that. There was a defining look to past decades that immediately brings you back to those days. If our job as artists/communicators is to evoke a feeling and/or emotion out of a piece, it’s a good way to instantly bring the viewer that feeling of nostalgia.
more of his work:
WPA |Montana
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I’m definitely going to keep these in mind as references for future assignments. Maybe I can have my students revisit their favorite movie or vacation postcards as a catalyst for new designs? Their bookcover redesigns came out wonderfully but I can’t post any due to copyright. Must find a way to do this.
